M.K. Real Estate Development Public Company Limited
Aims at being a leading residential developer providing goods and services with the best value for money.


  • Financial
  • To create strong financial position with maximum returns for stockholders by increasing sales at a level higher than the growth of the residential market, as well as effective cost management.
  • Marketing
  • Presenting premium products, in terms of location, construction quality, and home environment. Offering value for money, as well as satisfactory services under the "Chuan Chuen" and "Serene House" brands, to create a public perception of quality residential projects.
  • Production and Work Process
  • Delivering quality products and services efficiently, on schedule, with continual development.
  • Management
  • Increasing competitiveness with emphasis on result orientation and good governance.
  • Human Resources
  • Creating awareness on quality and service, a learning culture, and employee development under a hospitable working environment.